Performance Marketing Campaign
We designed and implemented a cross-platform digital marketing campaign that significantly boosted sales and brand awareness.
Client: Consumer Goods Brand
210%
ROI on ad spend
65%
Increase in quarterly sales
43%
Reduction in customer acquisition cost
154%
Growth in social media following
The Challenge
Our client, a growing consumer goods brand, was struggling to scale their digital marketing efforts effectively. Despite having a quality product with strong customer satisfaction, their marketing campaigns were delivering inconsistent results at a high cost.
- •High customer acquisition costs with previous marketing efforts
- •Fragmented approach to digital marketing across channels
- •Limited data on customer behavior and campaign performance
- •Strong competition in a crowded consumer goods market
- •Need to appeal to multiple audience segments with different preferences
Our Approach
We developed a comprehensive, data-driven performance marketing strategy that integrated multiple channels while emphasizing measurement, optimization, and scalability.
- Conducted comprehensive audience analysis and segmentation
- Developed data-driven multi-channel marketing strategy
- Created compelling creative assets tailored to each platform
- Implemented advanced tracking and attribution model
- Established agile optimization framework for continuous improvement
- Set up automated reporting dashboard for real-time performance monitoring
Campaign Elements
Our performance marketing campaign consisted of several integrated components working in harmony:
Advanced Audience Segmentation
We identified five distinct customer personas based on behavior and preferences, allowing for highly targeted messaging across channels. Each segment received tailored creative and offers based on their specific pain points and motivations.
Multi-Channel Campaign Architecture
We implemented a coordinated campaign across paid search, social media, display, and email channels. Each channel played a specific role in the customer journey, from awareness to consideration to conversion, with consistent messaging and visual identity.
Dynamic Testing Framework
We established a systematic A/B testing program for all campaign elements, including ad creative, landing pages, and offers. This allowed for rapid iteration and continuous improvement based on real-time performance data.
Attribution & Analytics
We implemented a multi-touch attribution model to accurately measure each channel's contribution to conversions. This enabled precise budget allocation and optimization toward the highest-performing tactics.
Channel Performance Breakdown
| Channel | ROAS | CAC Reduction | Contribution to Sales |
|---|---|---|---|
| Paid Social | 245% | 38% | 42% |
| Paid Search | 310% | 52% | 28% |
| Programmatic Display | 180% | 35% | 15% |
| Email Marketing | 420% | 65% | 15% |
Key Insights & Optimizations
Audience Insight
We discovered that millennial parents were 3x more responsive to sustainability messaging than expected, leading to a new high-value segment.
Creative Optimization
Video testimonials outperformed static images by 78%, leading to a shift in creative resource allocation.
Channel Synergy
Users exposed to both social ads and email sequences had a 42% higher conversion rate than those who saw just one channel.
Offer Testing
Free shipping with minimum purchase outperformed percentage discounts by 35% in terms of average order value.
Results
Over a six-month period, our performance marketing campaign delivered exceptional results across all key metrics, far exceeding the client's objectives.
- 210% return on ad spend (ROAS) across all channels
- 65% increase in quarterly sales compared to previous period
- 43% reduction in customer acquisition cost
- 154% growth in social media following and engagement
- Identified three new high-performing customer segments
- Established scalable marketing framework for long-term growth
"Aprikoti transformed our digital marketing approach. Not only did they deliver exceptional campaign performance, but they also built a data-driven system that continues to power our growth long after the initial engagement."
Rebecca Taylor
Marketing Director, Consumer Goods Brand
Campaign Performance
Platforms Used
Target Audience Segments
- •Health-conscious millennials (25-34)
- •Urban professionals (30-45)
- •Eco-conscious parents (28-40)
- •Luxury lifestyle enthusiasts (35-55)
- •Value-driven repeat customers
Ready to Transform Your Marketing Performance?
Let's discuss how we can help your business achieve exceptional results through data-driven performance marketing strategies.