Inua Hub Foundation Website Redesign
We helped a non-profit organization focused on community development in East Africa increase online donations by 50% through a complete website redesign.
Client: Inua Hub Foundation
50%
Increase in online donations
65%
Increase in mobile visitors
40%
Improvement in search rankings
85%
User satisfaction rating
The Challenge
Inua Hub Foundation came to us with an outdated website that was hindering their mission rather than helping it. The organization needed a modern digital presence that would effectively communicate their impact, engage supporters, and increase donations.
- •Outdated website design that didn't reflect the organization's mission
- •Poor mobile experience resulting in high bounce rates from mobile users
- •Complicated donation process reducing conversion rates
- •Limited visibility in search engines affecting organic traffic
- •Difficulty updating content for non-technical staff
Our Approach
We took a collaborative approach, working closely with the foundation's team to understand their unique needs and the communities they serve. Our strategy focused on creating a user-friendly, impactful website that would showcase their work while making it easy for supporters to contribute.
- Conducted comprehensive user research with donors and beneficiaries
- Developed a mobile-first design approach to ensure excellent experience across all devices
- Simplified the donation process to reduce friction and increase conversions
- Implemented SEO best practices to improve search engine visibility
- Built the site on a user-friendly CMS allowing easy content updates
- Added multilingual support for English and Swahili
Implementation Details
The Inua Hub Foundation website was built with a focus on performance, accessibility, and ease of use. Key components included:
Mobile-First Design
We designed the entire user experience for mobile devices first, ensuring perfect functionality on smartphones where many donors and community members access the site.
Streamlined Donation System
We implemented a simple, secure donation process that reduced the steps required to contribute, with multiple payment options including mobile money popular in East Africa.
Project Showcase
We created an engaging project portfolio section that visually demonstrates the foundation's impact through stories, images, and measurable outcomes.
Multilingual Support
The site was built with both English and Swahili versions to better serve local communities and international supporters.
Results
The new website has significantly enhanced Inua Hub Foundation's digital presence and fundraising capabilities, allowing them to focus more resources on their community development programs.
- 50% increase in online donations within first three months
- 65% increase in mobile visitors due to responsive design
- 40% improvement in search engine rankings for key terms
- 85% user satisfaction rating in post-launch surveys
- Streamlined content management allowing weekly updates by staff
- Integrated WhatsApp communication for direct engagement with community
"The new website has transformed how we connect with donors and the communities we serve. It's beautiful, easy to use, and most importantly, it's helping us raise more funds for our programs."
Sarah Mbogo
Executive Director, Inua Hub Foundation
Technologies Used
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